The Epcot Food and Wine Festival 2015 gives park goers the opportunity to “taste your way around the world” and try all sorts of cuisine that can be found in some of the world’s most weird and wonderful places, in just one theme park.
As a park that aims to set itself apart from other attractions, such as Magic Kingdom, through it’s use of replicating real life (rather than just bringing imagination to life), Epcot seems to be the perfect place to host the Food and Wine Festival. Due to the nature of the event, Disney have been able to attract older audience’s and provide a more adult friendly event that is still suitable for people of all ages. As a result, it seems only natural for Disney to turn to social media as one of their main marketing tactics and as a way of attracting a mass, global audience.
Using Twitter: Disney’s use of Twitter (click on the link and press play on the top left of the screen)
Their use of the Twitter hashtag has also been taken over to Facebook, with Disney creating a Food and Wine Festival Facebook page where audience’s are able to post photos of the food and wine that they taste. As well as this, the company have uploaded images from the event themselves and attached links to related articles and also directly communicated with audience’s through asking questions.
All of these elements have helped to create a buzz for the festival through the use of informing and also allowing audience’s to be actively involved in the festival, even after they return. This style of marketing helps to bring audience’s and company’s together through their ability to converse and interact with one another. In other words, it gives Disney and its products a personality and a voice and this helps to really bring the magic to life.
The Power Of Disney 